Description
In October 2004, a new partnership between government and non-government organizations (NGOs) called the B.C. Conservation Lands Forum was announced. The Forum's biodiversity conservation mandate includes securing and improving the management of private and public lands as well as developing a comprehensive, science-based biodiversity action plan for BC. From this Forum, Biodiversity BC was borne.
With Canada's ever-growing focus on the environment, Biodiversity BC knew that people were keen to hear their message - what they need was an excellent way of conveying it. They originally approached us in November 2006 looking into a new website. What they needed was a site that held a wealth of information regarding multiple government agencies, scientists and organizations. The site needed to feature lots of imagery from a variety of biozones, and its prime focus was to keep the public informed.
This wasn't all they wanted, however. The client also acknowledged that a website's aesthetics can be a key method in which to convey an important message. An unattractive website could turn visitors away, or detract from the message if it did not look professional enough. With such an important mission at stake, they wanted a great-looking website to go with it, one that would keep site users coming back, and recommending the site to friends.
Over a six month timeframe, we created a winning website with a clean layout that would make the pertinent scientific information easy to find, and to read. We integrated a Content Management System, developing all templates, thereby empowering the client to easily update the website themselves. We also added in new, customized functionality that attractively displays information regarding the biozone photos. With such attractive natural scenery to use as images, we had a wealth of resources to use in order to create a unique and alluring website, and one that accurately conveys the ethos that the client is trying to achieve.
